Are you willing to increase pageviews and reduce bounce rate in WordPress?
unique users who stay on your site longer and view more pages are more likely to join facebook page, leave a comment, make a purchase and more.
We will show you how to increase your pageviews and reduce bounce rates in WordPress with the methods below
What is PageViews
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A pageview or page view, abbreviated in business to PV and occasionally called page impression, is a request to load a single HTML file of an Internet site. On the World Wide Web, a page request would result from a web surfer clicking on a link on another page pointing to the page in question.
In WordPress we define Pageviews as the number of times Internet users have viewed a particular Web page. You may run a site that relies on this data.
When someone visits a website, software running in the background may be tracking their surfing activity. Site owners use tracking software to monitor the number of visitors that visit their pages, the content the visitors view and even the buttons they click. Before a website can track Web surfers, it must set up a way to log site visits and store records of browsing activity. Web servers that send content to your browser need to know your IP address and some information about your browser. To get a pageview count, you can simply add one to a hit counter every time someone visits your Webpage.
What is Bounce Rate?
Bounce rate is single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.
Also we can say Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site. It is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.
Users can bounce from your site in a lot of ways such as;
- Clicking the back button
- Typing in a new URL
- Closing the tab or window
- Session times out error
People leave websites all the time. It’s normal because that’s how people navigate the web. But, there is a difference between a good and bad bounce rate.
What is a Bad Bounce Rate?
A bounce rate below 20% or over 80% is usually a bad sign. The former hints at a problem with the analytics setup, the latter with the website. The only times I saw those ranges in this study were on sites with broken analytics implementations. Bad bounce rate means a lot of your visitors land on your site and leave quickly.
There are few reason why you have Bad Bounce Rate;
- Your site loads too slowly
- Your visitors are having a hard time navigating your site
- Have a poor design
- There aren’t any clear calls-to-action
What is a Good Bounce Rate?
A good bounce rate means your visitors had a good user experience and found what they’re looking for on your site.
Let explain better, Some sites might view a bounce rate of 80% as awesome, whereas other sites might see this as nothing short of catastrophic. It really depends on your site and business goals. But it must have a good user experience.
You must notice this points to determine if you pass the bounce rate test
- Over 80% is a very bad
- Between 70 and 80% is poor
- Between 50 to 70% is good
- Between 30 to 50% is great
- Under 20% is generally a tracking error
There’s a lot you can do to improve your bounce rates and increase the total number of pageviews your WordPress site receives.
How to improve your bounce rates and increase the total number of pageviews your WordPress site
We recommend using Google Analytics with the MonsterInsights plugin. It’s one of best analytics solution for WordPress used by over 2 million websites accross the world.
This lets you easily view your traffic and user data directly from your WordPress dashboard. That is what we use on our website. You can read our guide on how to install g analytics on WordPress.
Increase the Speed of your Website
The first thing you need to think about is Speed if you have a high bounce rate, visitors could leave a slow website in loading, they might not even have a chance to see your content. That is where you need to optimize your website for Core Web Vital. Speeding up your WordPress site will improve your user experience, increase your total number of pageviews, and help with your WordPress SEO rankings.
First, you’ll have to run a website speed test, so you can see how your website is currently performing. For more details, see our guide on how to properly run a website speed test using google page insight.
Once you know how your site is currently performing, you can start making your WordPress site faster. Some times is their hosting companies and there are reasons to change your hosting company or their WordPress cache which is setup wrongly.
To help you fix your website speed, we have created an ultimate guide on how to boost WordPress speed and performance.
Improve WordPress Internal Links
To reduce bounce rate on your website, you need to interlink your content, not only that, it is also good for SEO.
Internal linking is the process of linking from one page on your site to another. WordPress also offers a default feature to let you quickly interlink your blog posts. Whenever you select a text and click on the hyperlink to add a link, you can search for your published post from there and link it directly to the anchor text. This is a default feature of WordPress and it’s very useful.
For more details, see our beginner’s guide on how to add a link in WordPress.
Additional options that you see in our screenshot above are added by RankMath SEO plugin for WordPress. At wpressBeginner, we use RankMath SEO.
Use External links In New Tab
Usually, external links makes visitors leave your site, which increases your bounce rate. To fix this, you need to use external link in new tab button which makes them not to leave your website.
WordPress has an option to make your external links open in a new tab within your post editor.
Related Post or Popular Post
Amother point while your visitor leaves yor website is that they dont know what to do next, instead of waiting on your web, they leave.
That is why we advice you to use related post or popular post on your website. There are plugins you can install on your web to show all your related or popular Content, but we recommend monsterinsight due to ability to add popular posts to WordPress and gives you control over the layouts.
MonsterInsight Pro comes with wordpress Popular post but you can use Other popular post if you are not using MonsterInsight Pro Version.
WordPress Optimization for Mobile
If your website isn’t optimized for mobile, then you’re delivering a poor experience for many visitors. It likely you have not optimize your website for mobile. To check use google mobile friendly Test.
Just enter your url and proceed, you will get the full report if your website is optimized for mobile or not.
The easiest way to ensure your site is optimized for mobile is by choosing a responsive WordPress theme. A responsive WordPress theme will automatically adjust itself to your visitor’s screen size. You can read our guide on best theme you can use for your website.
Using a responsive theme makes it easy to optimize for mobile. All you have to do is install and activate the theme, and your site will be mobile-friendly.
Use WordPress Popups
Using popups on wordpress is a good way to build your email list, but it sometimes have negative impact to your website if it is not used in the right way.
You can use the Exit-Intent technology to display popups when visitors are thinking about leaving your site.
Improve WordPress Sidebar
Since your goal is to reduce bounce rate and increase your pageviews, you should include helpful resources that link to other areas within your site. There’s a lot you can do to optimize this space. For example, you can add things like popular posts, Display ads etc.
Use WordPress Post Excerpts on Your Homepage
A WordPress excerpt is basically a summary of a longer article, often used as a replacement on the blog index and archives pages to avoid needing to display the full content of each post.
This helps your website in two ways.
- It helps increase your pageviews by giving your visitors more options to find the right content.
- it decreases the time it takes for your page to load
Even when you have a content heavy site, you should still organize your menus in a logical manner.WordPress makes it easy to create menus and sub-menus across your WordPress site.
Over 70% of people abandoning your website will never return. This is why it’s important that you have a way to contact them after they leave, so you can get them to come back. so you can use Facebook contact, create an email list and push notification to your website. it will really help in growing your web page.
If you have issues related to this, chat us up on Facebook/comments below, we would reply you as soon as possible.