Best Backlink Checker Tools

5 Best Backlink Checker Tools – Free & Paid Options For SEO

Do you want to see where your backlinks are coming from? Or check on a competitor’s backlinks?

Backlinks can help boost your search rankings and increase your traffic.

In this guide, we’ll compare the best backlink checker tools that you can use to audit your site’s backlinks as well as a competitor’s backlink profile.

What Are Backlinks

Backlinks for a given web resource is a link from some other website to that web resource. A web resource may be a website, web page, or web directory. A backlink is a reference comparable to a citation. Let make it simple,

Backlinks are links from two different website passing juice from one website to another. Search engines like Google, Bing, Yandex and Baidu uses backlink as a ranking signal because when one website links to another, they believe the content is worthy of been at the top.

Not all backlinks are created equal, though. The best backlinks are ones from big, respected websites. Backlinks from spammy or suspicious websites can be actively harmful to your site.

After installing a WordPress SEO plugin like Rank Math SEO or Yoast and following the best practices, the next step is to think through your backlink strategy.

There are a lot of ways to get backlinks to your site, but the process always starts with using a backlink checker to check existing backlinks for your site and your competitors.

That being said, let’s take a look at the best tools to track backlinks of any website.

Best Backlink Checker Tools for your Website


Semrush is our top recommendation for a backlink checker. It’s one of the best keyword research tools on the market, and it has lots of powerful tools to let you analyze backlinks.

To use the backlink features, login to Semrush, select ‘Backlink Analytics,’ and type in the name of the domain you want to investigate. You’ll then see lots of information about the domain and its backlinks.

semrush 2

You can use Semrush to check your site’s links, which could help you pinpoint any issues such as low-quality links. In fact, Semrush makes this easy for you by letting you see how many total links a page linking to you has. If the page has hundreds of links, that can indicate a spammy website.

When it comes to competitors’ backlinks, you can use Semrush to see which high-authority sites are linking to them, what keywords they are ranking for, and so much more. This can give you a whole list of sites to target for your own backlink building.

Semrush costs from $119.95/month and goes all the way to $449.95 per month.


RankMath Pro

RankMath is one of the best SEO plugin for WordPress. Over 2 million professionals use the plugin, making it super easy to optimize your website for search engines without requiring technical knowledge or hiring an expert.

RankMath offers a Link Assistant feature that helps you check internal backlinks on your website. Internal backlinks or internal links, help connect one post or page with each other.

With rankmath Link Assistant, you can create better internal links and boost your WordPress SEO score.

It helps identify orphan pages with no internal links and offers recommendations to create internal links. There’s even an option to bulk add internal links automatically with just one click.

Plus, the Link Assistant shows linking opportunities from different blog posts and pages. This helps save time and ensures that you don’t miss out on creating an internal link that could benefit your site.



Ahref is another powerful keyword research tool. Like SEMRush, it’s easy to use. It’ll give you an overview of your chosen domain, and you can drill down to look at lots of details of backlinks.

Ahrefs also makes it really easy to see backlinks that you’ve lost. These are links you once had that have now vanished. Perhaps the website owner deleted the page that linked to you, for instance.

You can also identify backlinks that are broken. These links point to your site, but using a broken URL that lands on your 404 page. You might need to contact the site owner to fix them.

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You can take a 7-day trial of Ahrefs’ Site Explorer for just $7. After that, it’s priced from $99/month. If you pay for the year upfront, it’s $82/month.


Moz Pro

the suite of SEO tools from Moz, includes their Link Explorer tool.

Link Explorer can give you a detailed link profile of your site, which you can compare with the profile of up to 4 competitors. This lets you figure out what they might be doing differently from you.


It also has a handy tool called Link Intersect, where you can see which sites are linking to your competitors but not to you. These sites are great ones to target for building links.

Like the other tools we’ve looked at, Moz also lets you see what backlinks you’ve lost. This gives you the chance to try to get those links replaced.

Moz costs from $99/month ($79/month paid upfront annually). There’s a 30-day free trial, though, which gives you full access to all their tools.

Ubersuggest is a tool from Neil Patel. The main tool offers keyword research features, but there’s also a Backlinks tool that you can use to view details of your site’s backlinks.


Ubersuggest has similar features to the other tools we’ve been looking at. For instance, it can show you new backlinks, backlinks you’ve lost, which backlinks are marked as nofollow, and more.

ubersuggest backlink report 1

You can use the free version to see this information, but you’ll only get details of a small number of backlinks for each domain. You need to upgrade to the paid version of Ubersuggest if you want everything.

Ubersuggest’s other tools can analyze traffic and help you come up with keyword and content ideas.

Ubersuggest’s free version can give you a good sense of what the tool can do. To do any serious backlink analysis, you’ll want the Pro version, which costs $29/month or $290/year if you pay upfront.

Which Is The Best Backlink Checker Tool?

Any of these backlink checkers could help you build your site’s backlinks and rank more highly in search engines. Some of them offer a lot more helpful information than others.

Our top recommendation is SEMRush. It is one of the best SEO tools on the market and helps you grow your business. On the other hand, if you want a detailed overview of internal backlinks and want to improve your internal links, then we recommend Rank Math SEO.

We hope this article helped you learn about the best backlink checker tools. You might also like to take a look at our ultimate guide to WordPress SEO for beginners. If you have any issue on how to submit your website on search console. You can use our comment session or join our delegate on facebook to solve any issues related to WordPress and subscribe to our YouTube Channel for WordPress video tutorials.

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