Do you want to detect AdBlock users in WordPress and show them targeted messages?
What is AdBlock in WordPress?
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AdBlock is a content filtering and ad blocking browser extension for the Google Chrome, Apple Safari (desktop and mobile), Firefox, Opera, and Microsoft Edge web browsers. AdBlock allows users to prevent page elements, such as advertisements, from being displayed.
It is a popular software which blocks advertisements on the internet. It is available as an add-on for all top browsers, mobile apps, and even as a dedicated browser.
Many WordPress owners rely on the ads revenue like google adsense to support their website. Software like AdBlock and so on hurt their revenue potential and ultimately their plans grow their business.
So we will show you how to detect AdBlock and ways to bypass the AdBlock Software.
How AdBlock Hurts Website Owners?
Adblock Plus and other adblocking software allow users to automatically detect and block advertisement on websites.
While Adblock brings a cherished ad-free experience to users, it can hurt bloggers and website owners who rely solely on ad revenues. 45% of internet users have some kind of adblocking software installed on their devices by Global Web Index.
Another research conducted by Ovum estimates that publishers will lose $40 Billion to Adblock software by the year 2021, this cause serious issue for many websites particularly blogs that rely on advert as revenue.
How to Solve Adblock as a publisher?
There are several ways that website owners have taken in this regard.
You do nothing about the users with Adblock.You have to take it as it is.
You can nicely ask your users to whitelist your website with a promise of quality content and non-obtrusive ads.
You simply block access to your website for all users with AdBlock enabled.
How to Detect AdBlock Users in WordPress
There are different ways to detect AdBlock Users in WordPress and you can choose the one that best suits you.
Detect AdBlock Users using AdSanity
AdSanity is a powerful ad management plugin for publishing self-hosted banner ads as well as network ads in WordPress. It’s one of the most popular WordPress plugins for managing ads and powers millions of ads online. It provides a clean and beginner-friendly interface for creating and managing the ads.
It has a paid ‘Adblock Detection’ add-on that allows you to detect users with ad blocking software and restrict their access to your website until they disable ad blocking.
You need to install and activate the AdSanity plugin. After that you need to install and activate their Ad Block Detectional add-on. For more details, see our step by step guide on how to install a WordPress plugin.
Upon activation of both plugins, you need to visit AdSanity » Settings page and click on the Add-Ons tab.
AdSanity allows you to detect AdBlock on posts and pages. You can show a warning popup to AdBlock users with your custom message, or you can redirect them to a custom page.
Detect AdBlock Users using deAdBlocker
The free option that allows you to detect AdBlock users, then you can try this method.This plugin shows an outdated notice in WordPress, but we tested it, and it works just fine with the latest version.
Upon activation, head over to Settings » deAdblocker page to configure plugin settings.
The plugin allows two methods to show a custom message to AdBlock users. You can either display a notification bar on the top of your website or show a lightbox popup.
Both options are admissible, and users will be able to ignore the message to continue browsing your website.
Don’t forget to save your settings. You can now visit your website with AdBlock extension installed in your browser to test the plugin.
Diversify Ways For Your Revenue Stream
Lots of website publishers are finding new solution to combat adBlock and protect their earnings. But the more we find solutions to this the more the adBlock software aregetting better.
Research shows that privacy, security, and bad user experience are the most common complaints among AdBlock users.
Publishers can address these complaints by adapting different monetization methods that address those issues.
Premium Content
Another helpful strategy used by many online publications is premium content. You can adapt a pay per view model, membership plans, sell online courses, or simply restrict pages to paid users.
Sponsored Content
Allow advertisers to sponsor content on your website. You can write content about their product or service, and you can even include an affiliate link to get referral commission.
Affiliate marketing
Affiliate marketing is one of the most common ways to earn money from your content. You can recommend products and services to your users and earn commission when users make a purchase using your affiliate link.
Ads seller
If you are serving ads through a third-party advertising network like Google AdSense, then you have limited control on ads, privacy, and the CPC.
Selling ads directly to advertisers allows you to ensure privacy, limit tracking, and control what you get paid.
One thing to consider is changing the way you make money on your website. Finding new ways to monetize your content will give you the freedom to rely less on ads and build a sustainable business in the long run.
We hope this article helped you learn How to Detect AdBlock Users in WordPress. You may also want to see our guide on WordPress SEO Audit Checklist to Boost Your Rankings or see our complete WordPress SEO guide to promote your website.
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