Do you want to know how much it costs to build a custom WordPress theme?

Creating a custom theme gives a lot of freedom and flexibility over the layout and design of your WordPress site. However, many people don’t opt for a custom theme because they think it will be expensive.

So, we will share how much does a custom WordPress theme cost, as well as a few tips on how you can save money and avoid overpaying.

What is a Custom WordPress Theme?

A custom WordPress theme has a unique design, layout, and set of features that are made specifically for your business needs.

There are many free and premium WordPress themes available, but a custom WordPress theme helps your company or brand to stand out with a unique look.

The benefit of getting a custom WordPress theme is that you’re not limited by the constraints of a pre-existing template or layout. You have full freedom to customize your website and get any specific functionality built into your theme.

How Much Does a Custom WordPress Theme Actually Cost?

t was extremely difficult to explain how much a custom WordPress theme costs in fixed numbers because there were several factors to consider.

However, if you select a drag and drop WordPress page builder, then the cost of building a custom WordPress theme drops considerably.

These days, even the large numbers of freelancers use drag & drop page builders now to create custom WordPress themes because it helps them build custom websites faster.

On the other hand, when you hire a freelancer or an agency, then a the cost of a custom WordPress theme for a business / personal website could cost between $1,500 – $5,000. A custom WordPress theme with additional built-in features or companion plugins can cost anywhere between $6,000 – $10,000.

If you have a complex enterprise-level project, then it is not uncommon for custom theme project prices to go above $30,000.

Therefore, we would highly recommend using a page builder to create a custom theme because the total cost will be lower, and you won’t have to spend a lot of money on freelancers and agencies.

Factors that Affect the Cost of a Custom WordPress Theme

Since each custom WordPress theme is built specifically for the individual client, the cost of the project varies based on the requirements.

Below are some of the factors that will impact the cost of your custom WordPress theme:

Features, Functionality, and Expectations

Adding more features and functionality to your custom theme will increase the development time and cost. Usually, clients have higher expectations than their budget allows.

High-quality work with custom features will take more time, and hence it will cost more.

Similarly, you may require premium WordPress plugins to get the functionality you need for your website. This will add to the cost of developing a custom theme.

Change Orders and Revisions

If you change the scope of your custom WordPress theme project in the middle of the process, then this can significantly increase your cost.

While minor changes are ok, freelancers and agencies often charge change-order fees for major change requests.

Hosting, Maintenance, and Support

A custom WordPress theme does not include WordPress hosting, website maintenance, or offering support after the delivery of the project.

Some agencies and freelancers might offer these services at an additional cost.

How to Avoid Overpaying for a Custom WordPress Theme?

With over a decade of experience in the WordPress industry, we have a few tips that you can use to avoid overpaying for a custom WordPress theme.

Find Live Website Examples for Inspiration when Possible

Going along with a detailed scope and having a list of inspirations really help with the design process.

You can have a list of websites and list out what you like about each of them.

This gives the designer a clear idea of what you’re looking for this reduces the revisions and overall cost.

Use Premium Plugins vs Custom Built Functionality

Most reputable WordPress professionals will always choose a premium WordPress plugin vs building it out from scratch because it’s more efficient and saves cost.

However, as a customer, we always recommend that you do your own research as well. Often the developer that you choose may have other suggestions, and it’s important that you understand why they decide to choose one plugin over another.

Customize Premium Themes vs Build from Scratch

One of the ways to significantly reduce cost while still getting a ‘custom’ look and feel is to find an existing theme that has 90% of what you want. While this cheats the custom theme concept, it can significantly reduce the overall cost.

Powerful drag and drop WordPress page builders like SeedProd, Beaver Builder and Divi have given birth to an entirely new industry of Website Assemblers. They come with various templates, so you can easily choose one and customize it according to your needs.

Professional website assemblers use existing WordPress plugins combined with a drag & drop page builder to build you a custom-looking WordPress site at a much more affordable price.

We hope this article helped you understand how much does a custom WordPress theme cost and how you can avoid overpaying. You may also want to see our guide on how to register a domain name.

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