Last Updated on March 8, 2022 by Oluwatuyi
Are you willing to know what is IndexNow, and whether you should add IndexNow in WordPress?
IndexNow is a new SEO initiative created by Microsoft to help your website get indexed faster in search engines. This boosts new content discoverability and speed up your SEO results.
In this article, we will share how to add IndexNow in WordPress to speed up SEO results.
What is IndexNow?
IndexNow is an automatic ping that lets search engines know when a post or page (URL) on your website has been added, updated, or deleted. This allows search engines to quickly update their search results speeding up overall SEO results. Simply put, it’s instant indexing!
This is a new initiative started by Microsoft, and it’s currently supported by both Microsoft Bing and Yandex. A Google spokeperson has also confirmed that they will be testing the IndexNow protocol due to environmental sustainability.
Currently, all search engines use XML sitemaps to discover new content and updates. The challenge is that it can sometimes take days to weeks for search engines to discover new content updates because they visit your website at random intervals.
Search engine bots are inefficient due to their legacy design, and they have a high carbon footprint.
When a search engine bot visits your sitemap, it attempts to visit every single link that it finds on the sitemap as well as every single link that’s inside of each page. This is a resource intensive process, and IndexNow protocol aims to solve that.
Instead of having search engine bots randomly scan every single page on your site to see what’s been updated, IndexNow allows your website to simply ping the search engine to let them know when you publish a new post or update an existing piece of content.
This way they can quickly update their search results while helping the environment.
IndexNow is a win for website owners, win for search engines, and a win for the world.
let’s take a look at how to add IndexNow in WordPress to speed up your SEO results.
How to Add IndexNow in WordPress using Rank Math
In their recent update, Rank Math became the latest WordPress SEO plugin to add IndexNow support for WordPress.
First you need to install and activate the Rank Math plugin. For more details, see our step by step guide on how to install a WordPress plugin.
For this tutorial, we will be using the premium version of RankMATH because it includes IndexNow and other powerful SEO features. There is also a free version of Rank Math that you can use to try it out.
Once activated, you need to go Rankmath from your WordPress dashboard to enable the IndexNow feature.
Once activated, IndexNow is automatically configured and ready to go – no action is needed on your part.
RankMath partnered with Microsoft to build this integration, and they made the process beginner friendly. They automatically generate an IndexNow API key for your website and configure it for you, so you don’t have to do anything.
You can verify this by going to Rank MATH » General Settings and click on the Webmaster Tools tab. There you will see the IndexNow icon, and if you click it you’ll see that your website’s IndexNow API key is already pre-configured.
Rank Math comes with many other powerful features to help you improve your WordPress SEO rankings including Link Assistant, redirection manager, and more.
We have a step by step guide on how to properly setup Rank Math SEO.
IndexNow is a new initiative and it has already been adapted by Microsoft Bing and Yandex. Google is said to be testing support for this, and we really hope they adapt it as well.
We believe that all popular website builder platforms will add IndexNow integrations with RankMath leading the way for WordPress, but other companies like Duda, Cloudflare, etc have all added IndexNow integrations in the recent months.
IndexNow is a great solution for both small and large sites, and it’s a SEO professional’s dream come true since it finally speeds up SEO results with nearly instant indexing.
It’s important to emphasize that IndexNow does NOT replace sitemaps. You still should have XML sitemaps, video sitemap, news sitemap, and other advanced sitemaps to help improve your SEO rankings. You should use IndexNow alongside sitemaps to gain a competitive advantage.
We hope this article helped you learn How to Add IndexNow in WordPress. You can use our comment session or join our delegate on Facebook to solve any issues related to WordPress and subscribe to our YouTube Channel for WordPress video tutorials.