As a beginner on SEO, you must be able to know what keywords your websites are ranking for. Most beginners just type their content title and can see they are already at the top, so they started jubilating that they are already on top on different search engines not knowing that’s not really what we call keywords.
In this post, we will show you what keywords are, how to easily check if your WordPress blog posts are ranking for the right keywords.
What are Keywords?
- 1 What are Keywords?
- 2 Best 4 Keywords Research tools you can use on your websites
- 3 How to improving your rankings for your website
Keywords are ideas and topics that define what your content is about. In terms of SEO, they’re the words and phrases that searchers enter into search engines, also called “search queries.” If you boil everything on your page.
If you follow our complete WordPress SEO guide, then you will learn how to optimize each article on your website for specific keywords. This helps you get more traffic to your website.
Most WordPress beginners simply search on Google to see if their posts are appearing for those search keywords. Even then, they usually only check the first page or probably the second page at best.
The issue is that sometimes your article might be ranking way below the first two pages or worst it may not even be ranking for the keyword that you want.
So therefore, it is not advice able to use manual checking. There are different tools you can use to check keywords for your websites but we will discuss the most powerful tools you can use.
Best 4 Keywords Research tools you can use on your websites
Ahref Keywords Explorer helps you determine how hard it would be to rank in the top 10 search results for a given keyword. It does this by calculating a Keyword Difficulty score from 1 to 100, with 100 being the hardest just like Moz and Semrush. You can also use Ahrefs to see the keywords that your competitors are ranking for, so you can create new content pieces targeting keywords related to those subjects.
Simply enter your website domain name in the search box, and it will create a neatly organized report with beautiful graphs and charts.
You will find all your keyword rankings under the organic keywords report. Next to each keyword, you’ll be able to see its search volume, keyword ranking position, keyword density, and more.
The first Keyword research tools that should be on the first list is Semrush, it is an all-in-one tool suite for improving online visibility and discovering marketing insights. Using the Keyword Overview tool, you can type in a keyword and get a full picture of everything you need to know. This includes how many people search for the keyword, whether it’s growing in popularity or becoming less popular, and much more.
Simply enter the domain name you want to look up and SEMRush will get a ton of information. After that, click on the organic research tab to view the full list of all keywords your website is ranking for.
You can sort the results by position, URL, traffic, and more. You can also export the results to a CSV file and research offline using your favorite spreadsheet program.
You can also track specific keywords with SEMRush, and they track those keywords on your dashboard, so you can instantly see their performance.
SEMRush can do the same things for any domain name which means you can enter your competitor’s domain name and see which keywords they are ranking for.
Moz combines data from multiple sources to build our keyword Volume algorithm. We then place keywords into the most accurate ranges. We rate it 2nd to Semrush keyword research tools.
Semrush provides a lot of data relating not just to SEO, but PPC too, if you want a tool that covers both areas, it’s a much better option than Moz but If you envisage doing a lot of backlink or keyword research every day, then Semrush is considerably better value than Moz. You can also check competitor’s website in the Domain Overview to see their organic search terms, keyword data, and other organic traffic metrics.
Google Search Console (formerly Webmasters Tools) is a set of tools offered by Google to help webmasters improve their website for search. See our guide on how to add your website to Search console.
You can see your website’s performance in search results, impressions, click through rate, position, and more. It also allows you to submit XML sitemap which helps Google crawl your website more intelligently.
To view your keyword positions, click on the Performance report and then click on average position score.
You can sort the results by clicks, impressions, and position columns. By sorting using position, you will be able to see your top ranking keywords. As you scroll down, you will be able to see keywords where your site appears deeper in search results.
How to improving your rankings for your website
Seat and Analyze which keywords need improvement
There are certain aspects to this data which you may want to consider.
Showing on #1 position may not always bring you the most traffic. You will see some of your keywords ranking pretty well but not getting significant clicks or impressions.
you might also find some surprise keywords that you didn’t know you were ranking for. If these keywords have significant impressions and search volumes, then you should see if you can make strategic changes to your content to improve rankings for those keywords as well.
Improving rankings for specific keywords
After you have decided which keywords you will be working on, you can go ahead and see which of your articles are ranking on those keywords and what you can to optimize them better.
Check this tips;
See how many times the keyword appears in your content. You can do that using RankMath SEO plugin.
This is when you link an article from other pages of your site. Linking to an article in other related content can give it an SEO bump. Use your target keyword as the anchor text when linking to it from other articles on your website.
Your article can be old, not have enough content, or contains outdated information. Updating it with newer information and just improving the content can give it an SEO boost.
If you have any issue on how to submit your website on search console, you can use our comment box or get to us through our Facebook page, we would reply you soonest.