Last Updated on January 19, 2022 by Oluwatuyi
Do you want to know how to create and manage Ads.Txt on your WordPress site?
If yes, this content is for you. Ads.Txt helps in protecting your ads, gives advertisers like google, bing and other affiliated advertiser to monitor the kind of clicks coming from your website and also increase your earning as a publisher.
What is ads.txt
Ads. txt stands for Authorized Digital Sellers and is a simple, flexible and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital inventory.
This is supported by Google’s advertising platforms like Google Adsense, Doubleclick, Media Net by bing and Ad Exchange. It is also supported by many other leading digital advertising platforms.
What is Ads.txt File
Ads.txt file is text or link which includes details on all programmatic advertising affiliates, such as supply side channels, ad networks and ad exchanges, where they operate with their site server and administer it under their root domain.
Why ads.txt more Important
As publishers adopt ads.txt, buyers will be able to more easily identify the authorized digital sellers for a participating publisher, allowing brands to have confidence that they are buying authentic publisher inventory.
Buyers are also trying to reduce layers of intermediaries, they want to feed more money to the publishers and prefer to work with networks like Sovrn that have a direct relationship with the publisher.
Many key buyers and buying platforms, including Google’s DoubleClick Bid Manager (DBM), are making it clear that they will show a preference to publishers with the ads.txt file installed.
How to Create ads.txt file in WordPress
The advanced ads plugin provides a simple text area where you can add lines to declare each individual platform or reseller as you have seen above.
For example, you can add the following line to declare Google Adsense, check well from the screenshot above, you can read our guide on How to Add Google AdSense Code on Your WordPress Site
How to Manage ads.txt file in WordPress
First thing you need to do is install and activate the Advanced ads plugin. For more details, see our step by step guide on how to install a WordPress plugin.
Upon activation, you need to visit the Settings » Ads.txt settings then paste the ads.txt code and save.
Ads.txt Earnings at risk Error in Adsense
Earnings at risk – One or more of your ads.txt files doesn’t contain your AdSense publisher ID. Fix this now to avoid severe impact to your revenue.
The above info shows up if ads.txt file cannot be found on your account, you need to find solution to that using advanced ads plugin.
Simply go to Settings » Ads.txt page to make sure that you have correct publisher ID in plugin settings.
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