How to Properly Use Focus Keyphrase in WordPress e1658499930757

How to Properly Use Focus Keyphrase in WordPress (Beginner’s Guide)

Last Updated on July 23, 2022 by Oluwatuyi

Are you wondering how to properly use a focus keyphrase in WordPress to improve SEO?

The focus keyphrase is the primary topic of a specific piece of content. It is the phrase or keyword that you believe users will type in search engines to find that particular information.

So, we’ll show you how to properly use focus keyphrase in WordPress to improve your content and boost SEO rankings.

What is Focus Keyphrase in WordPress?

Focus Keyphrase is the keyword you want to rank for in search engines.

It is an important part of WordPress SEO best practices, and every website owner should apply it to their content creation process.

For instance, if you were writing an article about the best coffee shops in London, then your focus keyphrase could be ‘best coffee shops in London’.

You can also use variations of the keyphrase. For example, ‘coffee shops in London’ could be a good alternative to rank for.

Once you have a focus keyphrase in mind, you can focus on that particular topic and make it more comprehensive in order to improve your blog post for SEO.

All of the top WordPress SEO plugins can help you set a focus keyphrase when writing a post or page.

For instance, Rank Math allows you to easily set a Focus Keyphrase for each post, page, product, and custom post types. The plugin then shows a Content AI score with suggestions to improve your content.

rankmath focus keyphrase

Likewise, All in One SEO allows you to easily set a Focus Keyphrase for each post, page, product, and custom post types. The plugin then shows a TruSEO score with suggestions to improve your content.

aioseo focus keyphrase

Similarly, Yoast SEO also comes with a Focus Keyphrase feature that helps you analyze your content.

yoastseo focuskeyphrase

How to Properly Use Focus Keyphrase

For this tutorial, we’ll be using Rank Math SEO for WordPress which is one of the best WordPress SEO plugin on the market. It’s used by over 2 million websites, and this is the plugin we use here on WPressBeginner.

With that said, the basic concept is the same, and the tutorial would work for any other SEO plugin that supports the focus keyphrase feature.

One of the advantages of using rankmath SEO for WordPress is that it supports multiple focus keyphrases.

First, you need to install and activate the rankmath SEO for WordPress plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Note: There’s also a free version of Rankmath plugin available that you can use as well, but for the sake of our screenshots, we’re using the Pro version.

Upon activation, the plugin will launch the setup wizard that will help you set up the plugin.

Upon activation, the plugin will automatically launch the setup wizard. You need to click on the ‘Start Wizard’ button to continue.

rankmath settings

If you need help, see our tutorial on how to properly install and setup Rank math SEO for WordPress.

Setting Focus Keyphrase in WordPress

After the setup, you can add a new blog post or page, or edit an existing one.

On the post edit screen, scroll down to the RankMath Settings section. From here, you’ll find the option to set a focus keyphrase for that particular post or page.

focus keyphrase

Simply enter your focus keyphrase and click on the Add Focus Keyphrase button.

As soon as you set a focus keyphrase, Rank Math SEO will analyze your content for that particular keyphrase and will show you a score.

rankmath score

Improving Your Content for Focus Keyphrase

RankMath SEO shows a score after you set your focus keyword with practical tips to improve your content for that particular keyphrase.

For instance, in the above screenshot the plugin is telling us to include the focus keyphrase in the SEO title.

Following all the recommendations will give your focus keyphrase the perfect score.

content focus keyphase

Let’s break down these recommendations so that you have them in mind when writing your content.

Focus KeyPhrase in SEO Title

The plugin recommends adding your primary focus keyphrase in the SEO title.

By default, RankMath SEO uses your post title in the SEO title. That means that if you used focus keyword in the post title, then the SEO title will automatically include that.

You can also choose to have a custom SEO title and manually edit it in the AIOSEO settings for that particular post.

seo title

Focus Keyphrase in Meta Description

Meta description is the short SEO description for that particular content. By default, the plugin will pick it up from the post excerpt.

However, we recommend manually writing a meta description of no more than 160 characters for best results. This way you can creatively use your focus keyphrase in the meta description.

seo meta

For more information, take a look at our guide on SEO title, meta description and keywords.

Focus Keyphrase Length

All in One SEO recommends using a focus keyphrase no more than four words. However, you can use a longer focus keyphrase if you feel that you would be able to use it properly in your content.

Focus Keyphrase in URL

WordPress supports SEO friendly URL structures, which allows you to use meaningful URLs for your posts and pages.

This URL is usually automatically generated from your post title. If you have used your focus keyphrase in your post title, then it will also be included in the URL.

However, you can also manually edit the URL under the Permalink section in Post settings column.

seo hyperlink

Focus Keyphrase in Introduction

Adding your focus keyword in the introduction section of your article is highly recommended for SEO purposes.

The intro section is the first sentence or paragraph of your article. If possible, try to use the focus keyword as early as possible.

Focus Keyphrase in Subheadings

Subheadings are essential in making your content more readable. That’s why search engines consider them important.

Using your focus keyphrase in a subheading adds more weight to it.

focus

Focus Keyphrase in Image Alt Attributes

Image SEO can help your content rank higher in search engines, since images play an important role in improving user experience as well as SEO.

The alt attribute is a meta tag that describes an image for visually impaired users, machine readers, and search engines.

Make sure that you use your focus keyword at least once in the alt attribute for all images inside your article.

Using all the above mentioned tips for your primary focus keyword will give you a perfect focus keyphrase score.

Using Multiple Focus Keyphrases in WordPress

Search engines usually will look for more complete sources to show in search results, to make sure searchers get the information they’re searching for. That’s why longer blog posts often tend to rank better.

You can make your content more complete by trying to cover all the necessary information and keyphrase variations that a user may be looking for.

For instance, users looking for best coffee shops in NYC may also be looking for famous coffee shops in Brooklyn.

Rank math SEO for WordPress allows you to optimize your content for multiple focus keyphrases.

After you have optimized your content for the primary keyphrase, you can add more keywords under ‘Additional Keyphrases’.

multiple key phrase

Now, it is important to understand that sometimes you may not be able to include a secondary keyphrase in meta description, intro, or post title.

Don’t sacrifice user experience for SEO and only apply these suggestions if you can do that without affecting readability and user experience.

Now, it is important to understand that sometimes you may not be able to include a secondary keyphrase in meta description, intro, or post title.

Don’t sacrifice user experience for SEO and only apply these suggestions if you can do that without affecting readability and user experience.

Find More Focus Keyphrase Ideas

Now when it comes to keyword ideas, most beginners often rely on their own instincts to guess what users may be looking for.

However, it is not necessary to use guess work when you can get actual data.

Rank math SEO for WordPress comes with built-in integration with Semrush to provide you with additional keyword ideas right inside the post editor. Semrush is the most comprehensive SEO tool on the market that helps you find smart insights with actual data.

We hope this article helped you learn how to properly use focus keyphrase in WordPress. You may also want to see our guide on how to improve your organic click through rate to get more free traffic from search engines.

If you have any issue on this, you can use our comment session or join our delegate on facebook to solve any issues related to WordPress and subscribe to our YouTube Channel for WordPress video tutorials.

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