As a beginner on WordPress and want to learn what SEO, then you need one of this tools and it is YOAST SEO
Do you want to properly install and setup Yoast SEO plugin in WordPress? If yes, then you need to read our guide on how to install and set up yoast for your new website for search engine optimization.
What is Yoast SEO
Yoast SEO is a search engine optimization plug-in for WordPress. The plugin has five million active installations and has been downloaded more than 30 million times. It helps you to optimize your post SEO friendly. It does not drive traffic to your website. Getting traffic from search engines depends upon keyword ranking, domain authority, backlinks, appearance on search results, and more. To professionals, it works better than any other Search engine optimization plugin like RankMath SEO, All in One SEO Though, if you are not really box up, you can use rankmath seo, because it is more affordable than yoast SEO.
Why Most Professionals uses Yoast SEO
Professionals and beginner’s uses Yoast SEO because it is the most comprehensive WordPress SEO plugin with many built-in tools and features such as ability to change post’s SEO title and meta description on a per post basis, title and meta description support for taxonomies (e.g. category and tags), Google search result snippet previews, focus keyword testing, meta Robots configuration such as easily add noodp, noydir meta tags, easily noindex, or nofollow pages, taxonomies or entire archives, it also improved canonical support, adding canonical to taxonomy archives, single posts and pages and the front page, RSS footer / header configuration, with permalink clean ups, while still allowing for Google Custom Search
It also has Breadcrumbs support, with configurable breadcrumbs titles, XML Sitemaps with: Images configurable removal of post types and taxonomies
Pages or posts that have been noindexed will not show in XML sitemap (but can if you want them too), XML News Sitemaps
.htaccess and robots.txt editor, ability to verify Google Search Console, Yahoo Site Explorer, and Bing Webmaster Tools
Basic import functionality for Platinum SEO Pack and All in One SEO plugins.
The premium version of the Yoast SEO comes with even more features.
- A redirect manager that allows you to easily set up redirects.
- Ability to use multiple focus keywords
- Internal linking suggestions
- Ability to export focus keywords
- Video tutorials to help you understand each feature of the plugin.
- Premium support provided by the folks at Yoast to help you make the most out of your site’s SEO.
Setup up Yoast SEO for WordPress
Installing and Setting up Yoast SEO for WordPress
Upon activation, you will notice a new menu item in WordPress admin bar labeled SEO with Yoast SEO logo on it.
Finally you have install, activate your yoast SEO Plugin but you might have been using other plugins like Rankmath SEO, don’t bother too much, you just need to export your RankMath settings to Yoast SEO.
If you want to successfully use this plugin, then you need to make sure that all of your previous data has been transported to this plugin before you deactivate the other one.
To accomplish this, just click on SEO» Tools» Import and Export» then extract from your old SEO plugins.
After successful exporting, you click on clean.Then you have successful migrate your settings to Yoast SEO but if you are beginner on WordPress or you’re setting this up on a new blog, then skip this step.
Yoast SEO comes with a lot of features. This feature page allows you to easily turn those features on and off. By default, all options on this page are turned on. Just click on General » Features » and it will display the following features;
- SEO analysis : Shows the SEO score and analysis for your content.
- Readability analysis : Shows the readabity analysis and score for your content.
- Cornerstone content : This feature allows you to mark and filter cornner stone content. These are your most important pillar articles.
- Text link counter : This feature shows the number of internal text links to and from and article.
- XML sitemaps : Creates XML sitemaps for your website.
- Ryte integration : Ryte is a third-party service, it will weekly check your site and notify Yoast SEO if your site is deindexed.
- Admin bar menu : Shows Yoast SEO menu in the WordPress admin toolbar.
- Security: no advanced settings for authors : Hides advanced SEO settings from authors to improve security.
Search engines allow site owners to add their sites using webmaster’s tools area. Check on how to submit Search Console XML File guide to learn more about these tools.
Yoast SEO makes it easier to verify your website with all top search engines. In order to do that you need to sign up for webmaster tools program for each search engine. Not only Google search console but also bing, yandex and many more.
Yoast Search Appearance
controls how your website appears in search results. This includes several options for your homepage, single articles, archives, and taxonomies.
It consist the following settings;
Here you can choose the symbol you want to use a separator between titles, you choose the SEO title and meta description for your website’s homepage and also you can choose whether your website represents an organization or an individual.
You can choose an SEO title and description for each post or page that you write, you will be able to set search appearance, date snippet, and whether or not to show SEO meta box for each content type and also you can set SEO title template and a default meta description.
By default, WordPress creates a new page for each image or media you attach to your posts and pages. This page only displays the attachment media.
Yoast SEO helps you fix that by redirecting users to the attachment file instead of the attachment page. This option is set to ‘Yes’ by default and you don’t need to change it.
On the taxonomies tab, you can configure titles and meta for categories, tags, custom taxonomies, and post format archives.
Archives tab allows you to control search appearance options for miscellaneous archive pages on your website. This includes author, date, search, and 404 pages.
Breadcrumbs are great for internal linking because it defines a clear path or trail to the page you are on. These breadcrumbs also appear in search results giving your site extra advantage in the search.
RSS Feeds are often used by content scrapers to copy content from your website. Yoast SEO allows you to add a backlink to your own site for each post in your RSS feed.
Yoast SEO is a powerhouse packed with many features to provide comprehensive optimization.
One great feature of the plugin is that it integrates your site with Facebook, Twitter, and Google+ social platforms.
The first tab under the social settings is for all your social accounts. This allows Yoast SEO to tell Google about your social profiles.
You need to make sure that open graph metadata option is enabled under the Facebook tab. This will help Facebook pick up the right thumbnail and page information when a post from your website is shared on Facebook. Next, you need to provide a Facebook App ID if you have one
As for Twitter, you can add Twitter cards into your site’s head section. You can also choose the card type to use. We recommend using summary with large image.
Pinterest uses Open Graph meta data just like Facebook. Make sure that you have open graph meta data box checked under Facebook settings.
Redirects Manager for Premium Version
Using the redirect manager you can quickly fix 404 errors, redirect users from an old article to a new one, and more. Instead, using redirect manager like Redirect 301 to manage your redirects. This allows you to keep redirects working even if you stop using Yoast SEO.
Optimizing your content and others for SEO
Optimizing Your Posts and Pages with Yoast SEO
You can maximize the benefits by optimizing each post/page in WordPress. Simply edit any post or page and you’ll notice a new Yoast SEO metabox below the post editor. You should check on this below;
- You can start by adding focus keyphrase or keyword.
- Yoast SEO will check your post content for SEO and Readability analysis.
- You can write a custom SEO description because the excerpt generator only picks up the first paragraph which might not be the most important one.
Optimizing Taxonomies for SEO Categories and Tags
You can also override the SEO title and meta descriptions for category, tag, and author archive pages. Simply visit Posts » Categories page and click on the edit link below any category.
Optimizing Ecommerce Products
Yoast SEO comes with full support for online stores and eCommerce websites using WooCommerce. This allows you to optimize your product pages just like you would optimize blog posts and pages. You’ll find all eCommerce SEO options when adding a new product to your website.
We hope this article helped you properly install and set up Yoast SEO for WordPress. You may also want to see our WordPress SEO guide for beginner’s because SEO are essential for better Websites.
If you have any issue on how to submit your website on search console, you can use our comment box or get to us through our Facebook page, we would reply you soonest.