In blogging, one important aspect among all aspect is SEO (search engine optimization). If you want to rank high and get organic traffic from search engine such as google, bing, yandex and even baidu which is the most search engine tools in China, then you need to read this article.
On this, we will share you the latest tips on WordPress SEO and how you can get traffic from search engine, don’t panic if you follow this guild you will get ultimate traffic from search engines especially from google.
We all know that SEO is friendly, but you can’t jump into this until you learn how to start a unique WordPress blog. So you need to learn what WordPress is from the scratch then you will be able to understand WordPress SEO.
There are lots of steps to follow if you want to have 100% success in SEO on your website as a beginner and we will show you how to.
What is Search Engine Optimization?
Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword. To explain better, it is a way to target keywords so as to rank high on search engine.
SEO is not about tricks or gambling, it is about how you optimize your codes or post either on page or off page. So Search engine optimization is not a day job, you need to keep optimizing your existing post so as to rank high on search engine.
Am not saying you must be a tech master in it, you just need a little technical learning so as to be able to optimize your content as a beginner. Then later you become a scholat in it.
Let see how we can optimize your Website
Tips on How to Optimize your Website for SEO
Is your site visible on WordPress dashboard?
The first thing you need to check is if your website is visible, you will be like how come, yes! WordPress has the ability to hide your website from search engines. So you must check if search engines have access to your page from WordPress dashboard
Just click settings on your dashboard and then click on Reading then you will see discourage search engines from indexing this site, don’t mark that, just leave it as it is.
By using SEO Friendly URL Structures in WordPress
One of the reason why most SEO expert agree that SEO is friendly is because of the structure of the URL, because it contain some words that defines the content, easy to read by search engines and humans. Should we give you some examples? Okay!
like this URL;
From the above italic you will see how friendly the URL is, it will be very easy for search engines and humans to read, and it improves your chance to rank better on any search engine.
To do this, just go to Settings on your dashboard, then click on permalinks and finally click on Post name then you save.
If your website has been running for more than 5 months, then please don’t change your permalink structure. If you’re using Day and Name or Month and Name, continue using that.
By changing your permalink structure on an established site, you will lose all of your social media share count and run the risk of losing your existing SEO ranking.
If you must change your permalink structure, then hire a professional, so they can setup proper redirects. You’ll still lose your social share counts on the pages.
It once happen to me on one of my website then.
SEO Plugins for WordPress
When we are talking about plugins, we are talking plugins that are installed on your WordPress site but when SEO is added to it then we are relating it to search engine. In SEO, we have lots of SEO plugins to optimize your content and to increase your visibility on search engine such as;
- Yoast SEO.
- All in One SEO Pack.
- Rank Math
- The SEO frame work
- Premium SEO Pack
- Google XML sitemap
- Simple sitemap
But I use and trust this two sitemaps on our websites and they are Yoast premium and Rank Math and I think they are one of the top best three SEO plugins among all SEO tools. They are the best tools we have tried using, like on GodzGeneral we use Yoast SEO Premium while on WPressBeginner we use Rank Math so we have trusted tools for SEO and we have for you the advantages and disadvantages of Yoast SEO and Rank Math SEO.
You Need to add XML SITEMAP on WordPress
From the screenshot below which are Yoast SEO and Rank math SEO XML sitemap respectively.
A site map is a list of pages of a web site within a domain. With that simple English, it has a lot of meaning and part of it is that, it has the capability to store all content into one single file.
If you are using Yoast SEO your site map should look like this;
And also if you are using Rank Math your sitemap should look like this;
Adding your sitemap to Search Console
If you call something search engine then it have a console which is called search console. Search Console is a free service offered by search engines that helps you monitor, maintain, and troubleshoot your site’s presence in Search results. We have lots of search console but the major onces are;
- Google search console
- Bing search console
- Yandex search console
- Baidu search console
- And many more
All this information helps you understand what’s working on your website and what’s not. You can then plan your content strategy accordingly.
Search Console also alerts you when there is something wrong with your website, like when search crawlers are unable to access it, find duplicate content, vital core problem or restricted resources.
Blog post for Search Engine Optimization
In just writing your post for SEO, you need to have good content which is suitable for search engine and users.
All top SEO plugins allow you to add a title, description, and focus keyword to every blog post and page. It also shows you a preview of what users will see when they Google your website.
We recommend that you optimize your title and description to get maximum clicks that why we advice you to use yoast premium or Rank Math SEO.
I think you should remember I said SEO is divided into two and they are on page SEO and off page SEO. Yes, you should remember, all what am about to explain is off page SEO. The first thing you should do is;
Keyword research is a research technique used by content creators and SEO experts. It helps you discover words users enter into search engines to find content, products, and services in your industry.
Many younger blogger just use their head to guess which keywords they want to rank for without doing research. There are lots of keyword research finders they can use, we have;
- Google Search Console.
- Ahrefs Keywords Explorer.
- Google Keyword Planner.
- Moz Keyword Explorer.
- And many more.
Make sure you take the habit of using interlinks on your website, it has more advantage in using it;
- It makes user stay longer on your website so that google can trust your website
- It makes it easy for google spider to crawl into your website without much effort
- It makes your website to understand your content
- It will also increase your SEO scores
Very Fast and Secured
Your website or blog must be very secured and have high speed. There are plugins that you can use to speed up your website, some of them are;
- WP Rocket
- WP Fastest Cache
- Cache Enabler
- WP Super Cache
- W3 Total Cache
- WP Super Minify
So you need to optimize your WordPress Speed by using this plugins and also choose a fast loading hosting for your website. Recent updates from google is that by next year google will use speed as one of their criteria to rank blog. So you need to work on your website speed with this plugins listed above.
An high secured blogs are less attacked by bugs, you need to secure your website with the same word Plugins. Protect your website from hackers so as not to lose trust from google.
Optimizing your Images
Images optimization takes 10% of SEO, because it makes google understand your content with your description,attribute tag and images resized.
You need to make sure that you use images that are optimized to load faster.
If you are a photographer or add a lot of images to your WordPress site, then you need to use a gallery plugin.
Frequently Questions asked about Search Engine Optimization
Is Backlinks not part of Search engine optimization?
Backlinks is also part of search engine optimization, that is where Do follow back links and No follow back links comes in. You can check on our guild on how to build backlinks to your website.
How do I know if my keywords are increasing?
There are SEO Tools you can use to check, such as Ahrefs, Semrush, Monitor backlinks, Moz and so on. You can still be using the free tools but it is limited for some time.
Can I rank high on different keywords?
Yes, you can top all your competitors keywords, you just need to keep repeating the same steps on your WordPress sites.
If you have any issue on this, you can use our comment session or join our delegate on Facebook to solve any issues related to WordPress and subscribe to our YouTube Channel for WordPress video tutorials.